Marketing Collateral & Campaign
Concepting - Graphic Design - campaign planning
📋 Description of the project
LuLu Artists Collective is a management agency representing the West Coast’s finest production artists. As Marketing Director, I am responsible for marketing our talent to new markets as well as existing clients. To do this, I needed a way to showcase our offerings via email campaigns.
Expected results
Have a unique and elevated marketing package to present the talents work to potential customers.
Incorporate the new elevated brand throughout the deliverables.
Increase customer engagement and acquire new brands to our list of growing customers.
It was essential to create marketing packages that were very easy for my teammates to edit.
🥅 Project strategy
These marketing packages are used daily and are constantly being edited on the fly. For this reason it was essential that I make the packages editable by my team. I explored many different tools. I landed on Canva to build these designs for a number of reasons:
There is a project management function on Canva that allowed me to communicate with my team by leaving instructions and comments.
I was able to create custom templates that were much simpler to edit than Indesign Files.
The exporting and filing systems were clean and functional.
Packages were to be made for the following campaigns:
Individual talent pitches and (Comp Cards)
Multiple talent pitch (Lookbooks)
Specific company pitches (Targeted Lookbooks)
💎 Outcome
At the completion of this project I created over 40 comp cards and packages with our new brand. This is an ongoing project in which I have my team evolve each package to incorporate images that match the aesthetic of the company we are pitching to. Our CEO was extremely happy with the outcome of this campaign. The packages have helped acquire new brands and increase response to email campaigns.
